INDUSTRIAL MARKETING BLOG

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to learn first-hand about these challenges, tips on how to prove ROI which is necessary to make a strong business case for getting buy-in from management.

I’ve been invited by B2B Marketing Zone to present a free webinar on July 9, 2019 @ 12:30 PM PDT, 3:30 PM EDT. The webinar will be moderated by Hannah Flynn, Editor – Aggregage.

You can register for the webinar here.

I’ll share some of my experiences working with manufacturers and other industrial companies for the past 30+ years. Along the way, I’ll cite independent research findings to validate my ideas and recommendations.

In this webinar, you will learn more about:

  • Unique challenges of industrial content marketing
  • Measuring ROI and making a business case
  • Building your industrial content marketing roadmap first
  • Winning the engineer’s mindshare
  • Working with technical Subject Matter Experts (SMEs)
  • “Post and Pray” is not an effective content marketing strategy
  • Actionable Takeaways

I hope to see you there on July 9, 2019 @ 12:30 PM PDT, 3:30 PM EDT.

Register for the webinar today.

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