Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to learn first-hand about these challenges, tips on how to prove ROI which is necessary to make a strong business case for getting buy-in from management.
You can register for the webinar here.
I’ll share some of my experiences working with manufacturers and other industrial companies for the past 30+ years. Along the way, I’ll cite independent research findings to validate my ideas and recommendations.
In this webinar, you will learn more about:
- Unique challenges of industrial content marketing
- Measuring ROI and making a business case
- Building your industrial content marketing roadmap first
- Winning the engineer’s mindshare
- Working with technical Subject Matter Experts (SMEs)
- “Post and Pray” is not an effective content marketing strategy
- Actionable Takeaways
I hope to see you there on July 9, 2019 @ 12:30 PM PDT, 3:30 PM EDT.