Industrial and Manufacturing Marketing Blog

Webinar: Prove ROI and Make the Business Case for Industrial Content Marketing

Industrial content marketing for engaging with engineers and technical professionals can be challenging. I’ve written about these problems in the past. Why not join me for a free webinar to learn first-hand about these challenges, tips on how to prove ROI which is necessary to make a strong business case for getting buy-in from management.

I’ve been invited by B2B Marketing Zone to present a free webinar on July 9, 2019 @ 12:30 PM PDT, 3:30 PM EDT. The webinar will be moderated by Hannah Flynn, Editor – Aggregage.

(Click on the “register for the webinar here” link below to download the free recording if you are reading this post after the webinar date.)

You can register for the webinar here.

I’ll share some of my experiences working with manufacturers and other industrial companies for the past 30+ years. Along the way, I’ll cite independent research findings to validate my ideas and recommendations.

In this webinar, you will learn more about:

  • Unique challenges of industrial content marketing
  • Measuring ROI and making a business case
  • Building your industrial content marketing roadmap first
  • Winning the engineer’s mindshare
  • Working with technical Subject Matter Experts (SMEs)
  • “Post and Pray” is not an effective content marketing strategy
  • Actionable Takeaways

I hope to see you there on July 9, 2019 @ 12:30 PM PDT, 3:30 PM EDT.

Register for the webinar today.

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 36 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here.
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Comments:

    A Primer on Industrial Content Marketing

    A real-world overview of industrial content marketing based on our 35+ years of hands-on experience working with manufacturers and engineering companies.

    Need Help Now?

    A one-hour live (online) consulting session with Achinta Mitra to discuss your industrial marketing challenges. I’ll try to provide general guidance that you can apply right away.

    Marketing Matters

    Marketing Matters is our monthly e-newsletter which is usually emailed during the last week of the month. Get the latest articles and tips on industrial marketing delivered to your inbox. 

    Ready to Start a Conversation?

    Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.

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