At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website may also be part of those discussions.
Blog sites have become a very popular choice with many manufacturers and industrial companies since content plays such an important role in today’s digital marketing programs. These dynamic sites combine static webpages with a blog to give you the best of both worlds – fresh content and functionality. See my post, “Build Industrial Websites as Dynamic Blog Sites” for advantages of blog sites.
The thing that worries me though is that in my conversations with some of these industrial companies, I find that they want to discuss their choice of Content Management System (CMS) with me. In my opinion, that is not what you should be focusing on.
As the Owner/President/CEO, your input should be in shaping the content marketing strategy. Focus on the kind of content you need that will attract the most qualified traffic to your site and convert those visitors into customers. Help the site designer build the functionalities that your site visitors want. Leave the choice of the CMS to the web developer, be it in-house or outsourced.
I have developed enough of these industrial blog sites to tell you that no one CMS is right for every situation. They all have their own strengths and weaknesses, be it an open source CMS such as Drupal, Joomla, Magento, or WordPress or a paid CMS such as HubSpot. You will find plenty of online discussions that are passionate about one CMS or the other.
Here are some of the things that I have found that are unique to industrial blog sites. They can pose a problem integrating with popular CMSs.
None of the issues that I have listed here are deal breakers as far as your decision to build an industrial blog site but they do pose some additional challenges if you want any of these functionalities right out of the box using a CMS.
You may want to consider adding only a blog to your industrial website instead of a full blog site. This is a relatively simple workaround to implement.
Is your industrial website a blog site? What CMS are you using?
A real-world overview of industrial content marketing based on our 35+ years of hands-on experience working with manufacturers and engineering companies.
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Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.