Happy New Year!
Are you leaving additional sales leads and revenues on the table?
Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table.
You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog will help you do all that but what about finding new leads and more sales opportunities?
The answer is a resounding yes. A business blog is a powerful online marketing tool for inbound lead generation. A continuous stream of high-quality leads to feed the sales funnel and keep it humming is the lifeblood of industrial marketing.
To prove my point about business blogging for lead generation, here is an eye-opening statistic – marketers with blogs generate 67% more leads. The chart below shows the difference between B2C and B2B companies.
A business blog feeds your sales funnel
Business blogs help marketers generate more sales leads by:
To see business blogs in action, read my earlier post 3 Business Blogs with Proven ROI from Industrial Companies.
By taking the time to carefully define the purpose and the target audience for your business blog, you can create a new channel for sales leads for a lot less than other marketing strategies.
You will attract more visitors who are likely to convert into qualified leads if you serve up fresh content that’s written for your prospects’ and customers’ interests instead of pushing out more promotional content.
Are you using a business blog for generating new sales leads?
A one-hour live (online) consulting session with Achinta Mitra to discuss your industrial marketing challenges. I’ll try to provide general guidance that you can apply right away.
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Let’s start with a free 30-minute consultation to determine if this will be a good fit for both of us. Our conversation will be a friendly chat to get to know each other better, not a high-pressure sales pitch.
Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.